India has risen one position to become the world’s seventh most valued ‘nation brand’, with its brand value going up to US$2.10 billion.
Also, the 32% increase in India’s ‘nation brand value’ is the highest among the top-20 countries.
The US remains No.1 with a brand value of US$19.70 billion, followed by China and Germany at No.2 and No.3.
Brand Finance measures the strength and value of a nation using a method based on the royalty relief mechanism. A nation’s brand valuation is based on five year forecasts of sales of all brands in each nation and follows a complex process.
The Gross domestic product (GDP) is used as a proxy for total revenues.