I was intrigued to receive a letter from school yesterday, asking students to stay back for PM Modi’s address to young India on Teachers day. The HRD ministry has asked schools to ensure the presence of classes VI to XII from 3 pm to 4.45 pm on their premises to hear a speech by the prime minister, to be telecast on Doordarshan and educational channels, as well as webcast it through YouTube. This is the first mass communication of its kind.
Its clever & strategic to engage the young India, You Tube it!
I was amused. This is new age, out of the box and bound to spark chatter of all kinds.
Perceived as somewhat dictatorial for its mandatory viewing sparked logistic issues of pick up to upsetting pizza party plans and board exam prep.
On a lighter side, some may say, “finally I am learning more about my nation; I now know the name of our nation’s PM ” You might recall Alia Bhatt unable to name our President. [misquoting him as Prithviraj Chavan, Maharashtra’s CM]
In summary, it is a new initiative, an address from an opportune dais, albeit out of the comfort zone.
Change is always good – sparks interesting conversation – the core of thought.
Founding Partner, Young Minds