Samsung has stepped up its focus on artificial intelligence (AI) by taking over Viv, a digital assistant developed by the creators of Apple’s Siri.
The acquisition comes just days after Google launched its new Pixel phone which also puts a strong focus on an AI digital assistance function.
Amazon and Microsoft are also making a push into getting computers to learn and respond like human beings.
Samsung has recently seen its image battered by the global Note 7 recall.
The company plans to use Viv in its phones, televisions and a wide range of other devices.
Samsung takes over AI pioneer
