The Apple Watch, the company’s first new product category since the iPad in 2010, has debuted around the world. But unlike previous product launches people must order online and the device will be delivered to them or made available for collection from 24 April. Prices start at £299 for the sport edition and run to upwards of £13,000 for the gold Apple Watch Edition model. The watches are available to view in store in the UK and eight other markets around the world, including the US and China.