KPMG, Delhi February, 2020


Our Venture for Creation™ program provides participants with an intensive, “hands-on” course focusing on the creation, evaluation, development, and launch readiness of a new business or social venture. Key issues are addressed in a fashion highly consistent with other formal venture planning processes including: business model development, customer discovery, product-market validation, in-depth industry and market analysis, product or service innovation, brand development and go-to-market strategies, team selection & management, profit models, financing, and legal considerations.

Program Benefits

At the highest level, you will come away with clear answers to the following questions:

  • What are the issues, tensions, and relationships faced by entrepreneurs as they build a new venture?
  • What are common enablers and barriers to venture creation?
  • How to develop a business model to test your assumptions about product offerings and market demand?
  • How do you assess the current market and position your product offerings for competitive advantage?
  • What is the most agile way to develop new product and services that will gain market traction quickly?
  • What are current approaches for cost effective customer acquisition and retention?
  • How to build credible financials based on reasonable, benchmarked assumptions?
  • What metrics are critical to measure and monitor new venture success?
  • How to build the right team and culture for successful launch and early stage growth?

Program Content
The program uses a proprietary sequence of modules and tools to support the development of your new venture. Specific skill development and issues covered include:

  • Opportunity Identification: Articulating the problem to be solved and the potential benefit to the customer
  • Business Model Development: Turning your new venture idea into a business model
  • Customer Discovery: Testing your assumptions about the alignment between your product offering and targeted customers
  • Value Proposition: Synthesizing the unique benefits of new offerings and positioning against the competition in the marketplace
  • Market Attractiveness: Determining how big your new markets and customer segments are and how to enter successfully
  • Early Product Development: Building minimal viable products to test customer acceptance
  • Key Partners: Understanding your industry ecosystem to facilitate important relationships
  • Profit Models: Identifying revenue sources while minimizing cost factors
  • Start-Up Metrics: Identifying critical indicators for benchmarking, measurement, & monitoring
  • Team Leadership: Selecting team members with the right mix of knowledge and skills

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