APCME, Goa, February, 2020

MARKET LEADERSHIP FOR BANKING AND INSURANCE

Venture for Market Leadership
Our Venture for Market Leadership™ Program provides participants with an intensive, hands-on experience highlighting the issues, leadership skills, strategies, and techniques for balancing the many demands placed on corporate leaders to continually innovate leading to increased market share, revenues, and profitability. This program will provide you with a methodology and repeatable process that can be readily applied to your organization, generating market growth strategies and measuring results. You will quickly acquire the knowledge and insight to enter new markets and build the corporation to the next level..

Program Benefits

At the highest level, you will come away with clear answers to the following questions:

• What are the global challenges faced by business leaders as they focus on long-term growth?
• What are common enablers and barriers to organizational innovation and sustained revenue growth?
• How to identify growth areas for your business and develop a business model to support strategy and planning?
• How do you build a repeatable, sustainable process within your organization for sustained product and market innovations?
• How do you assess the current market and position your product offerings for sustained competitive advantage?
• What is the most agile way to develop new product and services that will gain market traction quickly?
• What are current approaches for cost effective customer acquisition and retention?
• What metrics are critical to measure and monitor growth goals?

Program Content
The program uses a proprietary sequence of modules and tools to support the development of your growth strategy and execution plans. You will learn how to use a business model to brainstorm and design each part of your growth plan, from customer discovery to pre-product realization processes. Specific skill development and issues covered include:

• New Business Model Development: Turning your growth vision into a business model that fits with existing business and operations.
• New Business Feasibility: Identifying success criteria in strategic alignment, market, technical, economic, & regulatory areas.
• Market Attractiveness: Determining how big your new markets and customer segments are and how to enter successfully.
• Competitive Positioning: Deep dive on competitors’ business models and optimal entry into marketplace.
• Product Realization: Building early products to test customer acceptance.
• Go-to-Market Strategy: Understanding customer acquisition funnel for multiple channels, including digital platforms.
• Innovation Metrics: Identifying critical indicators for bench marking, measurement, & monitoring.
• Organizational Culture: Establishing the optimal climate for innovation and sustained growth.

Venture for Entrepreneurial Finance
Our Venture for Entrepreneurial Finance™ program provides participants with an intensive, “hands-on” course focusing on the creating integrated financial projections and statements for new business development. Participants learn the steps required to build profit and loss statements, cash flow and breakeven analysis, capital requirements, and key metrics for performance measurement and monitoring. Sources of funding for new product or business development are explored with a focus on early stage requirements.

Program Benefits

At the highest level, you will come away with clear answers to the following questions:

• What are the challenges of building credible financial projections and how to develop detailed assumptions that form the basis of your business model?
• What are common mistakes made in new venture financial assumptions and projections?
• How to estimate all sources of revenues and associated costs of sales for each stream?
• How does one differentiate variable and fixed costs based on your business model?
• What are current approaches to estimate customer acquisition costs and lifetime value?
• Why is cash management so important to early venture success and how to build a cash flow plan?
• What metrics are critical to measure and monitor new venture success?
• How are capital requirements estimated for both start up needs and early operations?
• What financial information do investors want to see and how do you best present critical data?

Program Content
The program uses a proprietary sequence of modules and tools to support the development of your new venture financials. Specific skill development and issues covered include:

• Business Model Alignment: Determining all revenues sources and costs generated by venture activities and operations.
• Market Size Estimates: Applying bottom up analysis to determine target market potential and associated revenue projections.
• Customer Acquisition Costs: Calculating the costs of acquiring new customers compared with the lifetime value of each customer.
• New Product Costs: How to estimate product costs for minimal viable products, early prototypes and larger volume production.
• Operational Costs: Determining all fixed costs required to operate your business and identify ways to minimize these costs through bootstrapping, outsourcing, and collaborating.
• Start-Up Metrics: Identifying critical indicators for benchmarking, measurement, & monitoring.
• Funding Sources: Understanding the many options for startup funding, including up to date information on crowd funding, peer-to-peer lending, and public incentive programs.
• Investor Requests: Determining what information investors will want to know about new venture’s startup costs, capital requirements, and growth potential.