Netflix warns price rises to hit subscriber growth

netflix-ds

Netflix expects subscriber growth to slow in the second quarter as the film and TV streaming firm continues to roll out price rises. The company reported strong sales and profits for the first quarter, including 9.6 million new subscribers However, Netflix expects that number to slow between April and June. The company is lifting its prices across the US, Brazil, Mexico and some parts of Europe to help fund the production of its own content. Eric Haggstrom, forecasting analyst at eMarketer, said the revenues generated by the price increases will help Netflix differentiate itself in an increasingly crowded industry.