The Disney Vault goes digital

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Disney’s upcoming streaming service is set to include the media giant’s entire collection of films. CEO Bob Iger has revealed that the service, called Disney+, will eventually include ‘the entire Disney motion picture library. The move also means the iconic ‘Disney Vault’ will come to an end as a result of the rise of the digital age. The Disney Vault was a marketing trick by the firm wherein it would put some VHS and DVD releases of its animated features on moratorium for a certain amount of time. Purchases of popular titles would only be available for a certain period of time, after which they’d go back in the ‘vault.’ Consumers would then have to wait several years before being able to purchase as many as 34 different Disney titles, which range from The Lion King, Snow White and the Seven Dwarfs, to Fantasia and Aladdin.