Google announces new parent company ‘Alphabet’

One of tech's biggest names, Google, is reorganizing under a new moniker - "Alphabet" - in a move underscoring its founders' ambitions to pursue ventures far beyond the company's Internet search core, from self-driving cars to cutting-edge medical research. It will still use the Google name for its popular Internet search engine, mapping service and related products. But CEO and co-founder Larry Page said that the creation of the new holding company called Alphabet will provide more independence for divisions like Nest, which makes Internet-connected home appliances, and Calico, which is researching ways to prolong human life.

One of tech’s biggest names, Google, is reorganizing under a new moniker – “Alphabet” – in a move underscoring its founders’ ambitions to pursue ventures far beyond the company’s Internet search core, from self-driving cars to cutting-edge medical research. It will still use the Google name for its popular Internet search engine, mapping service and related products. But CEO and co-founder Larry Page said that the creation of the new holding company called Alphabet will provide more independence for divisions like Nest, which makes Internet-connected home appliances, and Calico, which is researching ways to prolong human life.

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